Verified Genetics is a new concept in the feeder cattle production and marketing chain, but nothing new to animal scientists and population geneticists. For decades, the beef cattle scientific community has used Expected Progeny Differences (EPDs) to verify the genetic capability of a particular animal. This technology has been used with great success in the seedstock sector to identify individual animal’s genetic profile for economically important traits.
The commercial sector has used EPDs to identify bulls and females that will move their herd in the genetic direction necessary to meet their production goals.
With the advent of the Reputation Feeder Cattle program and the patented Genetic Merit Scorecard, this technology has been expanded to apply to an entire herd and is expressed in terms of relative market value.