The ability of cattle to gain, grade and make money is genetically determined. The Genetic Merit Scorecard® program produces a specific estimate of the incremental value in terms that make sense to feeder calf buyers. This is the relative value, expressed in $/cwt and based on a national average of $10. Additionally, the number of stars illustrates specific strengths for six profit-driver traits. The relative value is not a guess. It is a scientific estimate based on the EPDs of bulls used in a herd over the previous 10 years.