Relative Value

The ability of cattle to gain, grade and make money is genetically determined. The Genetic Merit Scorecard® program produces a specific estimate of the incremental value in terms that make sense to feeder calf buyers. This is the relative value, expressed in $/cwt and based on a national average of $10. Additionally, the number of stars illustrates specific strengths for six profit-driver traits. The relative value is not a guess. It is a scientific estimate based on the EPDs of bulls used in a herd over the previous 10 years.

Genetic Merit

The ability of cattle to gain, grade and make money is genetically determined. The Genetic Merit Scorecard® program takes EPDs of all the bulls used in your herd for the past 10 years, converts the data into simple-to-understand values, and shows your herd’s rank (relative to the national average) for the traits that are most important to cattle feeders when predicting profit potential:

1 Average Daily Gain
2 Carcass Weight
3 Feed-to-Gain Ratio
4 Ribeye Area
5 Yield Grade
6 Percent Choice

Verified Genetics

Verified Genetics is a new concept in the feeder cattle production and marketing chain, but nothing new to animal scientists and population geneticists. For decades, the beef cattle scientific community has used Expected Progeny Differences (EPDs) to verify the genetic capability of a particular animal. This technology has been used with great success in the seedstock sector to identify individual animal’s genetic profile for economically important traits.

The commercial sector has used EPDs to identify bulls and females that will move their herd in the genetic direction necessary to meet their production goals.

With the advent of the Reputation Feeder Cattle program and the patented Genetic Merit Scorecard, this technology has been expanded to apply to an entire herd and is expressed in terms of relative market value.