How is a relative value determined?

The Reputation Feeder Cattle certification combined with the patented Genetic Merit Scorecard® program provide an objective, fact-based indicator of the hidden genetic value in a set of calves, so feeders can predict how the cattle will perform – and you can get paid for producing superior cattle. The Reputation Feeder Cattle certification identifies quality based on three fundamental principles:

Genetic Merit
Calf Management Practices
Age and Source Verification