It’s an exciting time to be in the cattle industry. Global economies, high consumer demand and competitive markets all make for great opportunities for cattle producers and feeders. Still, you look for every marketing and competitive advantage possible to meet industry demands and tighter margins.
Genetic potential (or lack thereof) is inherent in any set of feeder calves. EPDs have been used for decades in the cow herd but have not been of direct value to the cattle feeder producer OR buyer. While the technology has been there to evaluate genetic ability, there simply has not been a tool to distinguish genetic value when marketing or buying feeder calves.
Until now! A new tool is available that is designed to improve profit for both the producer and feeder. The Reputation Feeder Cattle™ Certification combined with the patented GENETIC MERIT SCORECARD® program provide an objective, fact-based indicator of the hidden genetic value in a set of feeder calves.
This tool enables producers to document the genetic potential in their calves for the economically important traits sought by cattle feeders and at the same time allows cattle feeders to know the innate genetic capacity of how these cattle will perform best for them, their marketing strategies and their business.
The Reputation Feeder Cattle™ certification identifies quality based on the three fundamental principles
1. Genetic Merit
2. Calf Management Practices
3. Age and Source Verification
Reputation Feeder Cattle is not a marketing or buying/selling service. It is a TOOL to help feeder cattle producers and feeders identify value and improve profit for both. KNOWLEDGE IS PROFIT.